Subtitle: The space capsule container room made an amazing appearance, attracting global merchants during the three-day exhibition, and the order conversion rate after the exhibition reached a new high

May 12, 2025, Guangdong -- The three-day Guangzhou International Building Materials and Metal Products Expo 2025 (hereinafter referred to as "Guangzhou Great Wave Exhibition") has come to a successful conclusion. As a benchmark enterprise deeply engaged in the field of steel foreign trade for more than ten years, with the theme of "technology enabling · green and intelligent manufacturing", we have made a major appearance with innovative products such as container house, space capsule, high-precision steel plate and steel pipe. With cutting-edge design, professional service and efficient transformation strategy, we have attracted more than 30 groups of international merchants to negotiate on site, and the amount of intention orders has been signed successively. The first batch of orders were delivered in the first week after the exhibition, highlighting the strong brand strength and market competitiveness.

1. accurate layout: pre-exhibition preparation cast efficient reach

In order to maximize the benefits of the exhibition, our team started the preparatory work three months in advance. According to the industry trend and customer demand, Guangzhou Jwave Exhibition is selected in line with the theme of "low-carbon building" and "modular housing", focusing on key markets such as Europe, America, Southeast Asia and the Middle East. Before the exhibition, more than 30 groups of new and old customers were invited by email. The subject of the email was accurately marked with "space capsule New product launch", and the product preview link and appointment negotiation channel were attached, which successfully attracted 80% of invited customers to visit the site. The booth design adopts the concept of "industrial wind + immersive experience", shows the steel processing technology through dynamic projection, and stays in the experience area with the space capsule, intuitively conveying the core value of the product.

2.Product is king: The space capsule container room exploded the attention of the whole audience

During the exhibition, the popularity of the booth continued to rise, among which the self-developed space capsule container room became the focus. The product is made of high-strength weathering steel, equipped with solar power supply system and intelligent temperature control equipment, round and streamlined shape takes into account wind resistance and space utilization, internal integrated bedroom, bathroom and mini kitchen, can adapt to the rapid deployment of island, camp and other scenes. After experiencing the scene, a buyer from the Middle East praised: "This is not only a building, but also a mobile technology living cabin!" Within three days of the exhibition, the capsule received in-depth consultation from customers in more than 10 countries, and reached 6 container batch orders.

Lightweight steel plates and corrosion-resistant steel pipes on display at the same time are also brilliant. Through caliper measurement, load-bearing demonstration and other interactive methods, the team visually compares the differences of competing products, supplemented by multi-language technical manuals, and efficiently answers customers' professional questions about material strength, environmental protection certification and so on. The representative of a European construction group signed the trial order of 200 tons of steel pipe on the spot, and planned to visit the factory later.

3. Strategic victory: the whole process customer management drives order conversion

Efficient communication in the exhibition: the team strictly implements the strategy of "active invitation - demand stratification - immediate follow-up". The booth staff rotate around the world, actively invite customers in the aisle, and quickly select high-intention customers through "1-minute product highlight explanation + 3-minute pain point mining". For inquiry customers, provide customized quotation sheet and mark "exhibition exclusive discount" on site, and facilitate 5 groups of customers to pay deposit on the spot.

Precise follow-up after the exhibition: within 24 hours after the exhibition, the customer management department will start hierarchical follow-up:

Customer: send contract confirmation email, attached with factory video and quality inspection report to ensure seamless production;

High-intention customers: targeted push of capsule installation cases and third-party testing data, and invite to participate in online product presentation;

Potential customers: push industry white papers and time-limited preferential policies every week to continuously strengthen brand awareness.

Thanks to systematic follow-up, 12 new confirmed orders were added 10 days after the exhibition, and the conversion rate increased by 40% year-on-year.

4. Industry empowerment: leveraging the global market with the exhibition as a fulcrums

This exhibition not only achieved a short-term performance breakthrough, but also deepened our influence in the industry. Through face-to-face communication with global customers, the team accurately captured emerging demands such as "modular building" and "new energy supporting steel", providing key directions for product iteration. In addition, it has reached strategic cooperation intentions with a number of international design institutions, and will jointly develop customized steel solutions in the future to further expand the high-end market.

5. looking to the future: deep cultivation and innovation, wisdom to lead the new era of steel structure

"Guangzhou Big Wave is an important milestone in the globalization strategy." The general manager said at the summary meeting, "We will continue to increase investment in research and development, with space capsule products as the entry point, to create a 'steel + scene application' ecological chain, 2025 plans to add 3 intelligent production lines, to provide customers with the full cycle of services from materials to landing."

6.Conclusion

From the planning and layout before the exhibition, to the charm of science and technology displayed in the exhibition, and to the precise power of follow-up after the exhibition, we have written a new chapter of foreign trade expansion in Guangzhou Great Wave Exhibition with professional strength and innovative thinking. In the future, the team will continue to take customer demand as the core and technological innovation as the engine to lead the steel industry to green, intelligent and efficient!